Nov
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This is primarily because the money made in basketball comes at different times for the owners and the players. The players are paid for the regular season, and receive regular paychecks throughout the season. So once regular season games are lost, the players start losing money.
The owners also lose money when games are not played. But the owners also make a significant chunk of their money after the regular season ends. When the regular season paychecks stop, the owners start making money on the playoffs. And that means the owners are not quite as bothered by games being cancelled at the beginning of the season. What matters most for the owners is having enough of the season so that the playoffs can be played. Freakonomics ยป The Economic Battlefield of the NBA Lockout
The owners also lose money when games are not played. But the owners also make a significant chunk of their money after the regular season ends. When the regular season paychecks stop, the owners start making money on the playoffs. And that means the owners are not quite as bothered by games being cancelled at the beginning of the season. What matters most for the owners is having enough of the season so that the playoffs can be played. Freakonomics ยป The Economic Battlefield of the NBA Lockout